When PR and Purpose Align: Why I Showed Up at 6:30 AM on a Sunday
- Dr. Neva Alexander
- May 24
- 2 min read

This past weekend reminded me of the power of saying yes, even when it’s early, unexpected, and a little off schedule.
On Saturday afternoon, I received a message from my incredible PR strategist, Sharon Leid, MPA , about joining her on-air for a Sunday morning segment on 94.7 The Block. The message said 6 or 8... I told her I’d be there at 8.
Turns out, I needed to be there at 6:30 AM. And I made it.
Because when you're building something meaningful, you don’t miss opportunities, you show up early.
I had the privilege of being on-air with Toya Beasley a dynamic host who asked a very important question: "What does wealth mean to you?"

My answer? Wealth is freedom. Wealth is knowledge.
That’s the heartbeat of the upcoming International Women’s Wealth Summit, happening this Saturday, May 31st at St. John’s University.
This Summit isn’t just another event, it’s a powerful platform where women gather to:
Learn from industry leaders
Share their stories
Strategize for financial independence
And expand their understanding of wealth beyond just dollars
And yes, Sharon Leid, MPA , who made sure I was in that studio early—is also one of our featured speakers. That’s the beauty of alignment: when the people helping you grow behind the scenes are also leading from the front.

If you’re in the NYC area (or even if you’re not), I invite you to join us. Be in the room. Build your wealth, your way.
🎟️ Tickets are available now at https://www.nevalliance.com/women-s-wealth-summit-2025. You won’t want to miss this.
#Nevalliance #WomensWealthSummit #LeadershipDevelopment #WomenAndWealth #WealthIsFreedom #PRPower #VisibilityMatters #IntentionalGrowth #WomenWhoLead #SharonLeid #ToyaBeasley #947TheBlock
Video and Photo credits to Derrick Leid Jr.
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